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    Walmart Ecommerce (A): Picking up the Pace

    Casadesus-Masanell, Ramon ; Elterman, Karen

    • Reference: HBS-720425-E

    • Year: 1996

    • Number of pages: 16

    • Geographic Setting: Arkansas;United States

    • Publication Date: Dec 21, 2019

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Retail trade

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    Description

    This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014. The case describes Walmart's physical stores, delivery options, grocery business, online marketplace, and distribution system. It also discusses the ecommerce startup Jet.com, which Walmart was considering purchasing in 2015. The case poses the question: How could Walmart best use its existing resources to compete against major ecommerce players like Amazon? Should it focus on its in-store business, build up its web-to-store capabilities, or compete head-on with pure ecommerce players in web-to-home sales? Alternatively, should it consider an omnichannel strategy, attempting to grow all these aspects of the business at once?

    Keywords

    Acquisition Competition Distribution Distribution channels General management Strategy Technology