Warsaw Marriott: New Competition for Warsaw's Marriott Hotel

  • Reference: HBS-693024-E

  • Year: 1992

  • Number of pages: 26

  • Geographic Setting: Poland

  • Publication Date: Dec 1, 2030

  • Fecha de edición: Mar 16, 1994

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Lodging

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A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of strategic and organizational options are available and students must consider which are most appropriate given detailed information about the market.


Competitive advantage International operations Market entry Service management