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    WeWork in 2021: The Next Chapter

    Siegel, Robert ; Strabo, Jack

    • Reference: SGSB-SM350-E

    • Number of pages: 18

    • Geographic Setting: USA

    • Publication Date: Oct 27, 2021

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

    • Industry Setting: real estate, technology

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    Description

    This case details the journey of Sandeep Mathrani as he took over as CEO of WeWork, a flexible space provider, in the aftermath of the company’s attempted IPO. To execute his turnaround plan, Mathrani must navigate a global pandemic, execute layoffs, rebuild the company’s reputation, renegotiate contracts with landlords, and rebuild trust with members and employees. Further, Mathrani must consider how to navigate a post-pandemic world as the leader of a public company that was increasingly blurring the line between digital and physical.

    Learning Objective

    This case is designed to help students learn concepts useful for executing a turnaround plan, rebuilding a company’s reputation, and leading a company as it increasingly blends the digital and physical.

    Keywords

    real estate