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When Rivals Merge, Think Before You Follow Suit (Spanish version)
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Reference: HBS-F1112A
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Number of pages: 4
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Publication Date: Dec 1, 2011
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Source: HBSP (USA)
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Type of Document: Article
Description
It's a dynamic that plays out in industry after industry: One company makes a big acquisition, and rivals feel pressured to respond with deals of their own. But the authors' research in the tech industry suggests that alternative strategies often make more sense. They advise managers to consider three less direct responses and provide guidance on determining the best strategy.