When Your Business Model Is in Trouble

  • Reference: HBS-R1101F

  • Publication Date: Jul 3, 6

  • Source: HBSP (USA)

  • Type of Document: Article

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With product life cycles growing ever shorter and competition cropping up in unexpected places, nearly every industry is facing disruption. How can you tell if your model is running out of gas? For starters, if your next-generation innovations provide smaller and smaller improvements and your people have trouble thinking of new ways to enhance your offering. Pay heed to the signs and start experimenting with several new options until you find one that will turn your threat into an opportunity.


Business models Experimentation Innovation Product life cycle