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Whizz: Challenges for a First Mover

Sushant Kumar ; Pradip H Sadarangani ; Rohit Dwivedi

Reference: IVEY-9B18M177-E
Year: 2016
Number of pages: 10
Geographic Setting: India
Publication Date: Nov 15, 2018
Fecha de edición: Nov 12, 2018
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Transportation and Warehousing;

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Description

Two friends started the company Whizz in 2013 with a fleet of seven cars and a team of 12 people in Delhi. Within three years, Whizz had increased its fleet to 2,200 cars, capturing approximately 60–70 per cent of the Indian car rental market. The company

Learning Objective

This case can be used to assess the management implications of a corporate decision. It provides an opportunity to consider the broader context of integrating business operations with a human resources strategy and the strategic expansion of a car rental

Keywords

fund management investment requirement