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    WholeMeaning Inc. - Making your Strategic Bet

    CROUTHAMEL, MICHELLE ; DIAZ-MOLINA, IVAN ; Sorich, David

    • Reference: ESE-ES-C-ES-20-363-E

    • Year: 2011-2018

    • Number of pages: 10

    • Geographic Setting: Chile

    • Publication Date: Oct 20, 2015

    • Source: ESE (Chile)

    • Type of Document: Case

    • Industry Setting: technology

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    Description

    The case describes a technology start-up and its difficulties to define a product and a successful business model. It describes the struggle the founders went through in trying to harness the unlimited applications of NLP into a specific product.

    Learning Objective

    The case is ideal to use in discussing strategic issues of technology start-ups. It could be used in an innovation course, an entrepreneurship course or a first or second year MBA strategy course

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    Keywords

    innovation