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WholeMeaning Inc. - Making your Strategic Bet Teaching Note
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Reference: ESE-ES-C-ES-20-363TN-E
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Year: 2011-2018
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Number of pages: 4
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Geographic Setting: Chile
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Publication Date: Oct 20, 2015
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Source: ESE (Chile)
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Type of Document: Teaching Note
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Industry Setting: technology
Description
The case describes a technology start-up and its difficulties to define a product and a successful business model. It describes the struggle the founders went through in trying to harness the unlimited applications of NLP into a specific product.
Learning Objective
The case is ideal to use in discussing strategic issues of technology start-ups. It could be used in an innovation course, an entrepreneurship course or a first or second year MBA strategy course