Why Dinosaurs Will Keep Ruling the Auto Industry

By MacDuffie, John Paul / Fujimoto, Takahiro

Incumbents will beat new rivals for at least the next few decades because they're the ones that can handle cars' design complexity.

Collection: HBSP (USA)

Ref: HBS-F1006A-E

Format: PDF

Number of pages: 4

Publication Date: Jun 1, 2010

Language: English

Description

Incumbents will beat new rivals for at least the next few decades because they're the ones that can handle cars' design complexity.

Industry Setting: Automobiles

Why Dinosaurs Will Keep Ruling the Auto Industry

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Why Dinosaurs Will Keep Ruling the Auto Industry

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Why Dinosaurs Will Keep Ruling the Auto Industry

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