Why Is It So Hard to Tackle the Obvious

Successful enterprises create and adhere to distinct business ideologies-such as the Toyota Way and the Xerox Way-over time. These doctrines contain specific ideas about how to compete, performance measures, organization structures, and whom to reward. Every employee knows: That's the way we do things here. The problem is that those success factors turn into entrenched orthodoxies over time, and no one challenges them. That's why during a corporate transformation, the forgetting curve is sometimes more important than the learning curve.