Wil-Mor Technologies: Is There a Crisis

  • Reference: IVEY-9A99M042-E

  • Year: 1997

  • Number of pages: 11

  • Geographic Setting: USA/Japan

  • Publication Date: Feb 16, 2000

  • Fecha de edición: May 23, 2017

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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The CEO of Wilson Industries, a U.S. firm, is concerned about the performance of a joint venture between Wilson Industries and a Japanese firm, Morota Manufacturing. He wants the joint venture president to make some changes to improve financial performance. However, the president is unsure of what action to take because the Japanese partner, Morota, is satisfied with the performance and is considering expansion plans.


International business Joint ventures Management philosophy Manufacturing strategy