Wild Chef Limited: Scaling Up a Cloud-Based Restaurant

Description

Wild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi’s National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were considering options on how to scale-up the business further. The choice of markets to enter, and arriving at the right permutation of scale-up options were the key decision areas under focus.

Learning Objective

The case can be used in graduate and post-graduate level management programs on entrepreneurship and strategy. It provides an understanding of the different aspects of setting up a new business and strategizing to scale it up further. After working through the case and assignment questions, students will be able to do the following: ·Discuss the concept of an emerging business model in the food-tech sector. ·Analyze the best practices and challenges faced by a start-up in executing a pilot launch. ·Design strategies and feasible solutions for scaling up the business further.

Keywords

digital restaurant Expansion Growth strategy restaurant scale-up