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YG Entertainment: Inside the Korean Pop Music Factory (B)

Reference: IVEY-9B16M010-E
Year: 2015
Number of pages: 10
Geographic Setting: Korea
Publication Date: Feb 4, 2016
Fecha de edición: Mar 24, 2016
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Arts, Entertainment, Sports and Recreation;

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Description

Supplement to 9B16M009.

Learning Objective

There are two main objectives of the case: ·To guide students through YG’s innovative business model in an industry characterized by significant demand uncertainty and high rates of failure. Students will analyze and understand whether or not the model offers a stable competitive advantage, and how it effectively reduces uncertainty and failure in the music production business. ·To discuss how successful international expansion occurs in cultural industries such as pop music.

Keywords

entertainment Growth International Expansion music