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Zappos was founded in 1999, during the Internet boom, to sell shoes online. The company?s founding premise was to provide the ultimate in selection to its customers?all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service?it wanted to ?wow? everyone who interacted with the company, from customers to employees to corporate partners.