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IESE Insight. Número 3. Cuarto trimestre 2009
IESE InsightRevista REV-3Análisis de decisiones, Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Gobierno corporativo, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la informaciónBajo el título Objetivo: reconstruir la confianza, la revista ofrece cuatro perspectivas de lo que se puede hacer para fomentar la confianza entre personas e instituciones, dentro de las empresas y con los clientes. Además, incluye un pormenorizado análisis de los problemas de confianza que sufre la sociedad española. Entre los autores que han participado en esta edición se cuentan, Robert Solow (premio Nobel de Economía de 1987), Sandro ...Desde 22,00 €
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IESE Insight. Issue 3. Fourth quarter 2009
IESE InsightRevista REV-3-EAnálisis de decisiones, Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Gobierno corporativo, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la informaciónThe loss of trust is one of the fallouts of the crisis. This edition of the IESE Insight review provides tools to clear the rubble and rebuild confidence. Among the leading authors tackling trust are: Robert Solow, winner of the 1987 Nobel Memorial Prize in Economic Sciences; Sandro Castaldo, director of the Marketing Department at the SDA Bocconi School of Management in Milan; Benito Arruñada, professor of Business Organization at Pompeu ...Desde 22,00 €
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The Big 3 Roar Back
George, William W.Caso HBS-412072-EDirección estratégicaThe "Big 3" - Ford Motor Company, General Motors, and Chrysler - were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to better quality, more fuel-efficient foreign imports. By 2008 they were teetering, and two required federal government assistance to stay afloat. Within three years, remarkably, ...Desde 8,20 €
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Sony PlayStation 3: Game Over
Ofek, ElieCaso HBS-508076-EMarketingOutlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model based on the sale of the hardware and game titles. Can be used with "Home Video Games: Generation Seven" (505-072), which provides supplementary information on the industry.Desde 8,20 €
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The 3-D Printing Playbook
D'Aveni, Richard A.Artículo HBS-R1804H-ETecnologías de la informaciónWe are entering a new era in additive manufacturing, or "3-D printing." It has major implications for the adoption of the technology and for the choices of business models available to companies that take the plunge, says the author. Advances in the technology's capabilities and expansion of the available materials and the supplier ecosystem have made it possible to produce a much broader range of affordable things--from the soles of running shoe...Desde 8,20 €
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The 3-D Printing Revolution
D'Aveni, Richard A.Artículo HBS-R1505B-EDirección estratégicaThe use of 3-D printing, also known as additive manufacturing, has moved well beyond prototyping, rapid tooling, trinkets, and toys. Companies such as GE, Lockheed Martin, and BMW are switching to it for industrial production at scale. More companies will follow as the range of printable materials continues to expand. Already available are basic plastics, photosensitive resins, ceramics, cement, glass, numerous metals, thermoplastic composites (s...Desde 8,20 €
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The Big 3 Roar Back (Spanish version)
George, William W.Caso HBS-420S20Dirección estratégicaThe "Big 3" - Ford Motor Company, General Motors, and Chrysler - were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to better quality, more fuel-efficient foreign imports. By 2008 they were teetering, and two required federal government assistance to stay afloat. Within three years, remarkably, ...Desde 8,20 €
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3-D Printing Will Change the World
D'Aveni, Richard A.Artículo HBS-F1303E-EServicios y operaciones3-D printing, also known as additive printing, is ushering in a new era--of flexible, just-in-time, customized manufacturing. And as it revolutionizes manufacturing, it will tip the East-West balance, so that China is no longer the manufacturing powerhouse of the world.Desde 8,20 €
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Tilt, 3. Seizing the Downstream Advantage
Dawar, NirajCapítulo de Libro HBS-0004BC-EMarketingIn Chapter 3, Seizing the Downstream Advantage (10 pages), the author looks at the unique value of customer-focused strategies. He explains that to create a successful tilt strategy, a company must categorize its company's resources as either upstream or downstream. While an upstream strategy focuses on products and production, the downstream strategy involves a company's knowledge of and relationship with customers. The author then analyzes both...Desde 8,20 €
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3 Fellers Bakery
Hess, Edward D.Caso DARDEN-ENT-0137-EIniciativa emprendedoraThis case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.Desde 8,20 €