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Cabalonga S. A.: Seeking Sustainability and Self-Sufficiency
Nathaniel LuptonCaso IVEY-9B19M005-EDirección estratégica, Iniciativa emprendedoraCabalonga S. A. (Cabalonga) was a unique, low-cost hostel located in the small seaside town of Puerto Cayo, Ecuador. The beachfront land on which Cabalonga was established had been inherited by one of the two proprietors. In 2017, the company did little better than break even, but the hostel did provide the occasional weekend getaway for its owners. However, the weekend getaways had actually become hectic cross-country commutes for the owners, an...Desde 8,20 €
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Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future
Angélica Sánchez-Riofrío; Nathaniel Lupton; Teresa Larreta-MendozaCaso IVEY-9B17M176-EDirección estratégica, Iniciativa emprendedoraIn July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Café and Café Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestlé S.A. dominated the markets elsewhere, in part by con...Desde 8,20 €