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Shrimp Farming in Ecuador
David W. ConklinCaso IVEY-9A97H005-EDirección estratégicaThe primary decision maker operated an extensive shrimp farming business in Ecuador. The shrimp value chain consisted of many activities that culminated in the preparation of a wide variety of frozen appetizers and dinners. In order to increase profitability, the company faced the challenges of moving up the value chain. Meanwhile, global consumption of shrimp value-added products was increasing rapidly. Foreign food processors and retailers had ...Desde 8,20 €
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Spotify: Facing the Protestors’ Music
Yan Castaldo; Michael Sawers; Jacob Tawil; Osmaan Dawood; Kyle Punnett; Wren MontgomeryCaso IVEY-W26296-EDirección estratégicaSpotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Sp...Desde 8,20 €
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Pacari Chocolate Ecuador: B(enefits) Certification
Nathaniel C. Lupton; Angélica Sánchez-Riofrío; Connie Palma-ReyesCaso IVEY-9B20M075-EDirección estratégica, Iniciativa emprendedoraPacari was the flagship brand of SKS Farms, a small agricultural products company in Ecuador that specialized in high quality chocolate. Carla Barbotó and Santiago Peralta were the co proprietors of this family owned and operated company, which was originally created in order to promote Ecuadorean fine aroma chocolate, while also promoting social development, and preserving biodiversity. In 2018, Carla Barbotó read through the report from her com...Desde 8,20 €
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Ford Motor Company: Struggle in India - Teaching Note
Sudhir NaibNota del Instructor IVEY-W27659-EDirección estratégicaTeaching note for product W27658.Desde 0,00 €
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Cabalonga S. A.: Seeking Sustainability and Self-Sufficiency
Nathaniel LuptonCaso IVEY-9B19M005-EDirección estratégica, Iniciativa emprendedoraCabalonga S. A. (Cabalonga) was a unique, low-cost hostel located in the small seaside town of Puerto Cayo, Ecuador. The beachfront land on which Cabalonga was established had been inherited by one of the two proprietors. In 2017, the company did little better than break even, but the hostel did provide the occasional weekend getaway for its owners. However, the weekend getaways had actually become hectic cross-country commutes for the owners, an...Desde 8,20 €
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Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future
Angélica Sánchez-Riofrío; Nathaniel Lupton; Teresa Larreta-MendozaCaso IVEY-9B17M176-EDirección estratégica, Iniciativa emprendedoraIn July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Café and Café Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestlé S.A. dominated the markets elsewhere, in part by con...Desde 8,20 €