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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCaso HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Desde 8,20 €