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Ohmycake.in: Scaling Up by Scaling Back
Nobin Thomas; Abhilash G. NambudiriCaso IVEY-9B18M201-EDirección estratégica, Iniciativa emprendedoraIn January 2017, the online cake company Ohmycake.in, which was started two years earlier by a young entrepreneur in Kerala, India, ran into trouble after a series of successful experiments. Adding to the company’s problems, customers were becoming more dDesde 8,20 €
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ATREE: Social Entrepreneurship in Vembanad
Nobin Thomas; Ajith K. Thomas; Irene JohnsonCaso IVEY-9B19C018-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThe backwaters of Vembanad, in Kerala, India, were a renowned tourist attraction, known for their beautiful waters, schools of fish, and the people who lived along the shores. However, the exploitation of resources had taken a toll on the lake and its ecosystem. Pollution and the decline of the rich fish population had left the community impoverished. In 2008, the non-profit social enterprise Ashoka Trust for Research in Ecology and Environment (...Desde 8,20 €
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Camncloud: Hiring Impasse in a Start-Up
Nobin Thomas; Dr. Swatantra; Irene JohnsonCaso IVEY-W34185-EIniciativa emprendedora, Liderazgo y Dirección de personasIn April 2022, the founder of Camncloud, a pioneer in surveillance service based in New Delhi, India, was facing a dilemma about hiring a potential candidate for his new venture. Camncloud offered an end-to-end remote streaming service targeted primarily at preschools. The company’s founder wanted to use his electronics background to carve a niche segment in India’s competitive technology market, but needed help in achieving that goal. Specifical...Desde 8,20 €