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Otsuka Kagu Ltd: Saving the Furniture Business
Andrea Santiago; Fernando Martin Roxas; Karina Iris YuvallosCaso IVEY-9B18M195-EDirección estratégicaFounded in 1969 as a small operation, Otsuka Kagu, Ltd. became Japan’s largest furniture retailer and was listed on the Tokyo Stock Exchange in 1980. A membership program in 1993 managed to revitalize the company’s sales at a time when Japan was in a receDesde 8,20 €
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCaso IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sDesde 8,20 €
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Takata Bankruptcy: Failure of Leadership or Innovation Gone Rogue
Andrea Santiago; Fernando Martin RoxasCaso IVEY-9B20C003-EDirección estratégica, Liderazgo y Dirección de personasTakata Corporation was a business-to-business firm based in Japan, whose logo once symbolized safety. In 2013, however, the company mishandled its airbag recall crisis, which was Japan’s largest automotive safety recall. The crisis led to the largest corporate bankruptcy filing of a Japanese firm and impacted Japanese banks involved in a collateral-free syndicated loan. How could the company have better managed the crisis?Desde 8,20 €