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Resultados de búsqueda
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Updating Dating
Eisenmann, Thomas R.; Kominers, Scott Duke; Lam, AlanCaso HBS-818052-EIniciativa emprendedoraTo identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate.Desde 8,20 €
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Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910036-EDirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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Scientific-Atlanta, Inc., Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-808081-EDirección estratégicaTeaching Note to (804-191).Desde 0,00 €
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Intuit Inc.: Project AgriNova PowerPoint Supplement
Eisenmann, Thomas R.Caso HBS-814125-EIniciativa emprendedoraSlide supplement to case 813062.Desde 8,20 €
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Intuit Inc.: Project Agrinova, Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-814119-EIniciativa emprendedoraTeaching note for case 813062.Desde 0,00 €
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Chegg: Textbook Rental Takes Flight
Eisenmann, Thomas R.; Sahlman, William A.; Richardson, EvanCaso HBS-811077-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse operations, customer s...Desde 8,20 €
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Google Inc. in 2014
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-915004-EDirección estratégicaDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.Desde 8,20 €
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Scaling a Startup: People and Organizational Issues
Eisenmann, Thomas R.; Wagonfeld, Alison BerkleyCaso HBS-812100-EIniciativa emprendedoraThis note discusses the organizational challenges that startups often encounter as they begin to scale rapidly, along with approaches to addressing these challenges suggested by scholars, investors, and experienced entrepreneurs. The challenges fall into five broad areas: the need to formalize organizational structure; executive transitions; the need for management systems/processes; evolution of the board of directors role; and, preservation of ...Desde 8,20 €
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Intuit Inc.: Project AgriNova
Eisenmann, Thomas R.; Bijlani, TanyaCaso HBS-813062-EIniciativa emprendedoraIn late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the op...Desde 8,20 €
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Business Model Analysis for Entrepreneurs
Eisenmann, Thomas R.Caso HBS-812096-EIniciativa emprendedoraThis note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating an early-stage opportunity. The note explores in greater depth several business model issues that are especially relevant to entrepreneurial ventures, including the impact of netwo...Desde 8,20 €