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Motorcafe: Scaling Up
Somnath Chakrabarti; Sanjay Chaudhary; Prem Prakash DayalCaso IVEY-9B17M171-EDirección estratégica, Iniciativa emprendedoraManpreet Singh, chief executive officer of the Bosch multi-brand car service provider Motorcafe, wanted to scale up his business, which he established in 2010 in Mohali, India. The multi-brand car service sector promised huge market potential for Singh, but he faced some challenges: Bosch had failed to provide the expected support; the brand was being diluted by poor services offered by other service providers in neighbouring areas; competition f...Desde 8,20 €
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Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
Amandeep Singh Narang; Vivek Pani Gumparthi; Somnath ChakrabartiCaso IVEY-9B19A020-EDirección estratégica, MarketingIn late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi’s National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All rest...Desde 8,20 €
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Delhi Metro Rail Corporation (B): Doing More with Less
Somnath Chakrabarti; B. S. KiranCaso IVEY-9B16A050-EDirección estratégica, MarketingSupplement for product 9B16A049.Desde 5,74 €
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MTS India: Organic Growth, Partnership, or Exit
Somnath Chakrabarti; Shubhendu DuttaCaso IVEY-9B17A021-EDirección estratégica, MarketingIn June 2015, Mobile TeleSystems (MTS) India was considering its future in the Indian telecom market. MTS India, a global telecommunications (telecom) brand, had been operating in the country since March 2009. It had gone through difficult phases marked by India’s regulatory regime and the global economic crisis. Although the Indian telecom market had immense potential, MTS India’s success was stifled by a lack of telecom resources and in the ina...Desde 8,20 €
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TP Ajmer Distribution Limited: Managing Change in a New Business Model
Shyam Sundar Choudhury; Sundeep Kumar; Somnath ChakrabartiCaso IVEY-9B20C017-EIniciativa emprendedora, Liderazgo y Dirección de personasIn July 2017, with a proven track record in power distribution in Delhi and Mumbai, Tata Power Co Limited incorporated a new organization called TP Ajmer Distribution Limited using the distribution franchise model in Ajmer, Rajasthan, India. The new company was created in partnership with the state government company Ajmer Vidyut Vitaran Nigam Limited as a strategic partner. One year later, the management team had to overcome various challenges i...Desde 8,20 €