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ShopClues.com: Turning Logistics into a Competitive Advantage
Anupama PrasharCaso IVEY-9B17D008-EDirección estratégica, Servicios y operacionesIn March 2016, the senior director of logistics and fulfillment at ShopClues.com, a leading online marketplace headquartered in Gurgaon, India, reflected on the positive turnaround in the company’s logistics strategy. Until 2014, the company had depended on air transport for shipment delivery, which limited it to Tier 1, Tier 2, and a few Tier 3 cities. It had relied entirely on the few national courier services available. These services had high...Desde 8,20 €
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCaso IVEY-9B18A010-EIniciativa emprendedora, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Desde 8,20 €
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Parentune.com: Partnering Parents
Anupama PrasharCaso IVEY-9B17D002-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn June 2016, the founder and chief executive officer of Parentune.com, a rapidly growing online parents’ community based in Gurgaon, India, was feeling the pressure of keeping his parenting support service relevant to the changing needs of millennial parents. Parentune.com supported parents at all stages of parenting by networking parents and experts. Since Parentune.com launched in November 2012, more than one million parents had become members...Desde 8,20 €
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Vaidam Health: Facilitating Medical-Value Travel
Anupama PrasharCaso IVEY-9B18M122-EDirección estratégica, Iniciativa emprendedoraHeadquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they wou...Desde 8,20 €
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JCB Construction Equipment: Made in India for the World
Anupama PrasharCaso IVEY-9B16M039-EDirección estratégicaIn November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficul...Desde 8,20 €
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaNota del Instructor IVEY-W26369-EDirección estratégica, MarketingTeaching note for product W26368.Desde 0,00 €
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCaso IVEY-W26368-EDirección estratégica, MarketingIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Desde 8,20 €
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCaso IVEY-9B19A003-EIniciativa emprendedora, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Desde 8,20 €