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Brooks Sports: Competing against the Giants
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCaso IVEY-9B16M150-EDirección estratégica, Iniciativa emprendedoraBrooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent ...Desde 8,20 €
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Canon Inc.: Ambitious Acquisitions in the Video Surveillance Market
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCaso IVEY-9B16M101-EDirección estratégica, Iniciativa emprendedoraFacing a decline in the company’s core camera business as a result of the aggressive entry of smartphones, Canon identified the network security industry as a potential growth market, with expected revenues of US$23 billion by 2020. Canon opted to pursue this kind of growth potential outside its core competency by acquiring Milestone Systems in 2014 and Axis Communications in 2015. Canon paid a 50-per-cent premium to acquire Axis in a cash-only o...Desde 8,20 €
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Mazda Motor Corporation: Surviving by Partnering with the Giants
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiCaso IVEY-9B17M117-EDirección estratégica, Iniciativa emprendedoraFor 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to...Desde 8,20 €