Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Epigamia: Chronicle of an Emerging Brand
Saju B.; Priya MohandasCaso IVEY-9B19A052-EDirección estratégica, Iniciativa emprendedora, MarketingDrums Food International Pvt. Ltd. (Drums Food) launched India’s first Greek yogurt brand, Epigamia, in 2015. Experiencing initial success with Greek yogurt, Drums Food went on to add another unique offering, lactose-free artisanal curd, targeting consumeDesde 8,20 €
-
Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Caso IVEY-9B16A022-EDirección estratégica, Iniciativa emprendedora, MarketingHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Desde 8,20 €
-
Zomato: Hyperlocal Battle for Online Food Delivery
Saju B.; Priya MohandasCaso IVEY-9B20A037-EDirección estratégica, Iniciativa emprendedora, MarketingZomato, a leading restaurant discovery and review platform, entered the highly competitive hyperlocal food delivery space in 2014. Though Zomato was a leading platform for search and discovery, it trailed behind the market leader in the delivery landscapeDesde 8,20 €
-
Olacabs: Riding on a High
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Caso IVEY-9B15M067-EDirección estratégica, Iniciativa emprendedoraOla Cabs, a pioneer in the taxicab aggregation business in India, was confronting several issues that were posing serious challenges to the company. The government had temporarily banned cab services offered by aggregators due to an incident involving an assault on a female passenger. Subsequently, new regulations were put in place to protect passenger safety, which stipulated that cab aggregators must obtain a licence under the radio taxi catego...Desde 8,20 €
-
OYO Rooms: Another Unicorn in the Making
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Caso IVEY-9B16M153-EDirección estratégica, Iniciativa emprendedoraOYO Rooms had been growing exponentially since its inception in 2013. By January 2016, it had registered 1 million check-ins and was set to become India’s largest budget hotel chain. The venture's unique business model helped it to offer effective solutions for the difficulties that were faced by customers seeking budget hotel accommodation in India. OYO Rooms' potential for rapid growth made it a candidate for even greater expansion in the globa...Desde 8,20 €