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India Post
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B13M119-EDirección estratégicaThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Desde 8,20 €
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Indigo Airlines
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B13M033-EDirección estratégicaThe case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. The strategies adopted by Indigo Airlines to reduce its oper...Desde 8,20 €
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BigBasket.com
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B15M010-EDirección estratégicaIn India, customers were used to the idea of buying groceries in stores. BigBasket.com, India’s first online grocery retailer, was set to break this mindset. Customers were signing up at an aggressive rate based on word-of-mouth. With a commitment to provide a top-quality product assortment at competitive prices, BigBasket successfully provided last-mile delivery to customers across Bangalore, Hyderabad and Mumbai. While traditional brick and mor...Desde 8,20 €
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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M123-EDirección estratégica, Iniciativa emprendedoraBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oDesde 8,20 €
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Vazirani Shul: India's First Electric Hypercar
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19A033-EDirección estratégica, Iniciativa emprendedora, MarketingVazirani Automotive Pvt. Ltd. debuted its first electric hypercar, the Vazirani Shul, in July 2018 at the Goodwood Festival of Speed in West Sussex, England. The Shul was promoted as the first electric hypercar from India; however, although the company waDesde 8,20 €
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The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B15A053-EDirección estratégica, MarketingIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Desde 8,20 €
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ICICI Bank: Restoring Faith in Corporate Governance
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M065-EDirección estratégicaIn March 2016, the chief executive officer (CEO) of ICICI Bank Ltd. (ICICI), one of the largest private sector banks in India, was accused of non-disclosure and exploitation of conflict of interest by an investor. The CEO, who had successfully led the banDesde 8,20 €
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Chimelong Ocean Kingdom: A Sustainable Competitive Advantage
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M073-EDirección estratégicaThe case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.’s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awardsDesde 8,20 €
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Noora Health: An Innovative Human-Centred Health Care Design
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M089-EDirección estratégica, Iniciativa emprendedoraNoora Health, an India-based non-profit, through its Care Compassion Program (CCP), which was based on human-centred design principles, aimed to reduce readmission rates and complications after patients were discharged from the hospital. While implementinDesde 8,20 €
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Indus OS: Revolution Through Incremental Innovation
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B17M074-EDirección estratégica, Iniciativa emprendedoraFounded in May 2008 in India, Indus OS (previously known as Firstouch) understood the latent language needs of 90 per cent of Indian consumers, a need that prevented users from switching from their basic-feature phones to smartphones. Through incremental innovation of the open Android system, Indus OS launched the world’s first smartphone operating system that had the ability to function in 12 of India’s regional languages. Through strategic part...Desde 8,20 €