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CropIn Technology Solutions: Farm Management through Digitization
Tuhin Sengupta; Arunava GhoshCaso IVEY-9B18E018-ETecnologías de la informaciónCropIn Technology Solutions (CropIn) of Bangalore, India, provided agricultural solutions to business-to-business clients that required a “smart” approach in solving issues related to farm productivity. In July 2015, the chief operating officer (COO) of CDesde 8,20 €
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Kreative Works: Extending the Boundaries
Tuhin Sengupta; Priyavrat Sanyal; Vishal KakkarCaso IVEY-9B16M210-EDirección estratégica, Iniciativa emprendedoraIn April 2016, the owner of Kreative Works, a small-scale furniture manufacturer in Lucknow, Uttar Pradesh, India, decided to expand his company’s product line in response to increased market competition and a shift in consumers’ buying patterns and preferences. The intent was to extend the company’s market reach from its traditional target of educational institutes and offices to a consumer market by marketing a premium lounge chair and a family...Desde 8,20 €
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Credit Guarantee Corporation: Accommodating an Expansion Strategy
Shrestha Pratik; Tuhin SenguptaCaso IVEY-9B17M177-EDirección estratégica, Tecnologías de la informaciónIn September 2011, the chief risk officer of Credit Guarantee Corporation Malaysia Berhad (CGC) was mulling over a pressing problem. CGC was looking to expand its business in Malaysia from just giving guarantees to small and medium enterprises to also providing direct loans (direct-lending products). The change required a major overhaul in business strategy and an increase in eligibility criteria. Previously, most criteria were checked manually b...Desde 8,20 €