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FieldFresh Foods: Frozen Vegetables Business
Davinder Singh; Uday GosainCaso IVEY-9B15M060-EDirección estratégica, Iniciativa emprendedoraA joint venture company that started its operations in 2004 in India was in the business of growing, processing and marketing fresh fruits and vegetables, both in India and abroad. As new market opportunities emerged in response to the growing demand for frozen products in the domestic market, the company launched frozen vegetables in the Indian market in 2011 and successfully established the supply chain covering contract farming, processing and...Desde 8,20 €
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Books for Change: Reorienting Business and Marketing Strategies
Davinder Singh; Vinod KaliaCaso IVEY-9B12A060-EDirección estratégica, MarketingBooks for Change (BfC), a small publisher, produces books that focus on the social sector. The company’s purpose is to raise awareness about specific development issues among academia, researchers and policy makers. BfC was started in 1998 by ActionAid, an international non-governmental organization working in the field of social development. Like other small publishers, BfC faces various challenges, including a lower demand for its books and dif...Desde 8,20 €
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Forbes Technosys Limited (A): Bill Payment Kiosk Business
Davinder Singh; Anuj SahuCaso IVEY-9B16M221-EDirección estratégica, Iniciativa emprendedoraIn May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a...Desde 8,20 €
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Forbes Technosys Limited (B): Bill Payment Kiosk Business
Davinder Singh; Anuj SahuCaso IVEY-9B16M222-EDirección estratégicaIn May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a...Desde 5,74 €