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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCaso IVEY-W26400-EDirección estratégica, MarketingAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisDesde 8,20 €
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Yangtzekiang Garment Group Company: Challenges and Opportunities in Transformation
Jianping Liang; Hubert Pun; Jing ChenCaso IVEY-9B18D001-EDirección estratégica, Servicios y operacionesAs a well-established Chinese garment brand, Yangtzekiang Garment Limited (YGM) and its related retail business, YGM Trading Limited, faced the challenges of a labour shortage, stagnant productivity, and the transformation of the traditional garment industry. As China was rapidly developing, Chinese companies were facing new challenges and needed to consider strategies to ensure more sustainable development. In March 2015, the executive chairman ...Desde 8,20 €
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TCLK: Blockchain-Powered Information Platform
Hubert Pun; Jianping Liang; Jing Chen; Roger Wang; Huaxi LiCaso IVEY-9B20M159-EDirección estratégica, Iniciativa emprendedoraIn February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an iDesde 8,20 €
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The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation
Jianping Liang; Hubert Pun; Taiyuan Wang; Roger WangCaso IVEY-W26112-EDirección estratégicaThe vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.The vice-...Desde 8,20 €
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A Note on China’s Approach to Cryptocurrency and Blockchain Application in the Games Industry: Coco Game Currency
Kenith Poon; Jing Chen; Jianping Liang; Hubert Pun; Huaxi LiCaso IVEY-9B20M071-EDirección estratégicaAn estimated 640 million online gamers participated in China’s games industry in 2019. Their pursuit included earning points or tokens that they could redeem for prizes or gifts and in-game assets. A centralized platform allowed game operators to share the administration and management of tokens and rewards, but the system was not as transparent or immutable as stakeholders desired. In January 2019, a new points redemption system was launched bas...Desde 8,20 €
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Chow Tai Fook: Blockchain for the Diamond Industry
Kenith Poon; Hubert Pun; Jianping Liang; Jing ChenCaso IVEY-9B20M033-EDirección estratégicaIn 2019, Chow Tai Fook Jewellery Group Limited, one of Hong Kong’s most popular jewellery chains, had recently adopted blockchain, under the leadership of managing director, to address some of the challenges in the diamond industry. In particular, the comDesde 8,20 €