Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCaso IVEY-9B20A064-EDirección estratégica, Iniciativa emprendedora, MarketingOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competDesde 8,20 €
-
Google: Antitrust Battles in India
Parul Gupta; Shruti GuptaCaso IVEY-9B20M085-EDirección estratégicaIn addition to Google, LLC (Google) facing multiple litigations around the globe, India’s antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android’s dominant position in the smartphone...Desde 8,20 €
-
Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaNota del Instructor IVEY-W26369-EDirección estratégica, MarketingTeaching note for product W26368.Desde 0,00 €
-
Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCaso IVEY-W26368-EDirección estratégica, MarketingIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Desde 8,20 €