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Manjushree Technopak Limited
Sonia Mehrotra; Arun PereiraCaso IVEY-9B14M074-EDirección estratégica, Iniciativa emprendedoraThe managing director, founder and promoter of Manjushree Technopak Limited, based in Bangalore, India, had exploited various market opportunities to establish his third venture, which over 20 years had become the largest manufacturer of polyethylene terephthalate bottles and preforms in Southeast Asia. His brother and sons had also joined the company, which was listed on the Bombay Stock Exchange, and were now co-directors under his leadership. ...Desde 8,20 €
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Mahindra First Choice Services: Creating a Value Proposition
Rusha Das; Amit Shrivastava; Arun PereiraCaso IVEY-9B15A049-EDirección estratégica, MarketingMahindra First Choice Services Limited, a multi-brand car-servicing business in India, needs to create a unique customer value proposition to differentiate its brand in a highly competitive landscape. In India, the aftermarket services market comprises original equipment manufacturers, independent garages and few organized players. The marketing head and his team need to position their company’s brand to capture customers that have previously rel...Desde 8,20 €
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EnterAll InfoSec Solutions: Growing an Ethical Hacking Business
Varsha Verma; Atul Arun Pathak; Dharma Raju Bathini; Arun PereiraCaso IVEY-9B14M152-EDirección estratégica, Iniciativa emprendedoraAn ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business model that would address the information security needs of corporate clients, public sector undertakings (PSUs) and government institutions. Ethical hacking was a specialized and relatively nascent field, and the entrepreneur f...Desde 8,20 €