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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCaso IVEY-9B17A022-EDirección estratégica, MarketingKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Desde 8,20 €
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NutriHealth: Transforming Wellness
Meenakshi Gandhi; Vimi JhamCaso IVEY-9B20M032-EDirección estratégica, Iniciativa emprendedoraIn October 2018, the founder of NutriHealth started to think about the next phase of her company’s growth strategy. NutriHealth began as a stand-alone clinic in 1998 and was a service provider of personalized wellness and health management diet plans. It was time to make decisions that would lead to sustained growth. NutriHealth had reached a satisfactory position in the market, and investors had become interested in the venture, offering capital...Desde 8,20 €
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Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCaso IVEY-9B17A042-EDirección estratégica, Iniciativa emprendedora, MarketingYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Desde 8,20 €
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Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCaso IVEY-9B17B020-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Desde 8,20 €