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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B16C023-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Desde 8,20 €
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Neoglory Holdings Group: The Succession Choice
Jean Lee; Rebecca Chung; Yunting Lu; An JingCaso IVEY-9B15C040-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2008, the chairwoman of the Neoglory Holdings Group (Group) convinced her 23-year-old son to join the Group’s fashion jewelry business. By 2014, she was determined to quadruple the Group’s assets to RMB 100 billion in 10 years. While she had just appointed her son as the vice-president of the Group in order to help her achieve such an ambition, she pondered when she should let him fully take over the Group; whether she should hire non-family e...Desde 8,20 €
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Succession in Chinese Family Businesses (A): Fotile and the Mao Family
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C020-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThe three cases in this series focus on two Chinese families’ experiences with entrepreneurship and succession. Because most family businesses in China are relatively young, these first-generation entrepreneurs use their own approach to identify and develop their successors, and to pass their “wealth” to their offspring in a context shaped by unique Chinese cultural elements. The role-play exercise that relates to the (C) case illustrates the cur...Desde 8,20 €
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Succession in Chinese Family Businesses (B): Huamao and the Xu Family
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C021-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThis is the second case in a three-case series. See also 9B15C020 and 9B15C022.Desde 5,74 €