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Tesco PLC: Strategy for India
Christopher Williams; Ramasastry ChandrasekharCaso IVEY-9B14M096-EDirección estratégicaAs multinational enterprises expand operations in emerging economies, identifying and responding to unique marketing challenges may require strategy that focuses on local adaptation and global integration on a country by country basis. In March 2014, Tesco PLC (Tesco), the largest retailer in the United Kingdom and the third largest supermarket group in the world, has signed an agreement with Trent Hypermarkets, the retail division of the Tata Gr...Desde 8,20 €
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Business Process Outsourcing at Apollo Health Street
Christopher Williams; Ramasastry ChandrasekharCaso IVEY-9B11M041-EDirección estratégicaThe managing director of Apollo Health Street (AHS), a health care business process outsourcing (BPO) company headquartered in Pennsylvania, United States, was pondering two dilemmas: achieving short-term growth for his company, and finding new ways to compete in a changing industry. AHS was itself a subsidiary of Apollo Health Enterprises Ltd., an integrated health care company located in Hyderabad, India. AHS had been growing at an 80 per cent ...Desde 8,20 €