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SEWA (B): Ela Bhatt
Sonia Mehrotra; Oana BranzeiCaso IVEY-9B14C019-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSupplment to 9B14C018.Desde 5,74 €
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Tata: Leadership With Trust
Oana BranzeiCaso IVEY-9B10M025-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThe case illustrates the opportunities, challenges and trade-offs involved in the design, evolution and institutionalization of corporate social responsibility (CSR) and corporate sustainability (CS) within the Tata Group, an India-based indigenous multinational enterprise (MNE) with a unique 140-year old commitment to the community as the key stakeholder of business. Despite the 2008-2009 global recession, the Tata Group topped the economic valu...Desde 8,20 €
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SEWA (A): Ela Bhatt
Sonia Mehrotra; Oana BranzeiCaso IVEY-9B14C018-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasAWARD WINNING CASE - Responsible Leadership category, 2014 European Foundation for Management Development (EFMD) Case Writing Competition. In February 2014, a McKinsey Global Institute report proposed tracking an empowerment line that could enable India’s citizens to get out of poverty by providing the resources they needed to build better lives. This prompted Ela Bhatt, founder of the India-based Self-Employed Women’s Association, to take stock ...Desde 8,20 €
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Bayer CropScience in India (B): Value-Driven Strategy
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCaso IVEY-9B10M062-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis supplement to Bayer CropScience in India (A): Against Child Labor focuses on Bayer’s formulation of a value-driven strategy with three pillars: communication, implementation, and education.Desde 5,74 €
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Nano Tata-Logy: The People's Car
Oana Branzei; Ramasastry ChandrasekharCaso IVEY-9B08M074-EDirección estratégica, Iniciativa emprendedoraThe case illustrates the opportunities, challenges and trade-offs involved in the design, prototyping, and marketing of the Nano - the People's Car - by Tata Motors Ltd (TML), a Tata Group Company. The case is set nine months after the January 2008 unveiling of the Nano concept car in New Delhi, India. The company's managing director faces multiple dilemmas in rolling the Nano off the production lines at the manufacturing plant in Singur, includi...Desde 8,20 €
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Bayer CropScience in India (A): Against Child Labor
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCaso IVEY-9B10M061-EDirección estratégica, Liderazgo y Dirección de personas, MarketingAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. This case explores value-driven strategy formulation and implementation by bringing to the fore issues of ethics, responsible leadership, social intiatives in emerging markets, and the global-local tensions in corporate social responsibility. It examines how Bayer CropScience addressed the iss...Desde 8,20 €