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Britannia Industries Ltd.
Robert Klassen; Ramasastry ChandrasekharCaso IVEY-9B13M010-EDirección estratégicaThe CEO of Britannia Industries Ltd, a manufacturer of bakery products, was at a crossroads. Two years earlier, the firm had started providing specially fortified biscuits to small groups of school-going children in selected locations in India. The product offered a step toward addressing the widespread national problem of malnutrition and, unlike corporate philanthropy, this initiative was an extension of what the company was fundamentally good ...Desde 8,20 €
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Monsanto Company - Doing Business in India
Robert Klassen; Ramasastry ChandrasekharCaso IVEY-9B12M091-EDirección estratégicaThe executive vice president of sustainability and corporate affairs at Monsanto was facing a difficult situation that could dramatically reshape the firm's business. A decade earlier, the firm had introduced into India, through a joint venture, the first in-the-seed cotton trait biotechnology. This trait protected cotton crops against potentially devastating pests, thereby reducing the need for pesticides and improving yields. Subsequently, thre...Desde 8,20 €