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Mahindra Rise: A Brand Architecture Decision
Ashita Aggarwal; Sulakshana "Lulu" RaghavanCaso IVEY-9B14A077-EDirección estratégica, MarketingIn 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside?out arrangement that resulted in a diffused image...Desde 8,20 €
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCaso IVEY-W24908-EDirección estratégica, Tecnologías de la informaciónAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nDesde 8,20 €
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iD Fresh Food: Scripting a Fresh Story (Spanish version)
Tulsi JayakumarCaso IVEY-W29514Dirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCaso IVEY-9B21M047-EDirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Talbros Automotive Components Limited: Relative Valuation
Umang Gupta; Monika ChopraCaso IVEY-9B16N054-EDirección estratégica, FinanzasIn 2015, an ancillary client of a leading investment bank based in New Delhi, was looking to increase revenues from the two-wheeler and four-wheeler vehicle segments by acquiring customers that were original equipment manufacturers. A financial analyst was assigned the task of evaluating the options and identifying the right target to acquire for the client. The analyst used comparable company analysis and comparable transaction analysis, as well...Desde 8,20 €
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Gati: Achieving Quality Excellence in Shipment Delivery
Soumyajyoti Datta; Rohit KapoorCaso IVEY-9B19D016-EDirección estratégica, Iniciativa emprendedoraThe general manager at Gati, a well-known logistics services company in India, was worried about the number of complaints the company had received. The popular supply chain solutions and logistics service provider had introduced a premium express service scheme five months ago and, since then, had 231 complaints concerning the late delivery of goods. This new scheme charged a considerable markup and guaranteed shipment of goods within 72 hours. B...Desde 8,20 €
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Project Vishwamitra at T.P. Engineering Corporation
S. Ramnarayan; Rekha K.N.; Neha GuptaCaso IVEY-9B11C041-EDirección estratégica, Liderazgo y Dirección de personasThe case describes the introduction of a human resources (HR) system named Project Vishwamitra (PV) in 2000 in a large, public-sector manufacturing organization, T.P. Engineering Corporation (TPEC). PV was introduced with considerable leadership support and visibility. It was intended to provide every engineer trainee at TPEC a friend and guide to ease their entry and socialization into the organization. The senior managers assigned to guide the ...Desde 8,20 €