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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Artículo HBS-R0702D-EEconomíaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Desde 8,20 €