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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArtículo HBS-R1201C-EEconomíaCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Desde 8,20 €
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Royal Bhutan Airlines — Drukair
Ron MulhollandCaso IVEY-9B12A030-EDirección estratégica, MarketingThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Desde 8,20 €
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The Economics of Well-Being
Fox, JustinArtículo HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Desde 8,20 €
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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCaso IVEY-9B17M062-EDirección estratégica, Iniciativa emprendedoraIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Desde 8,20 €
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Bhutan: Governing for Happiness
Reinert, Sophus A.; Humphrey, Thomas; Safran, BenjaminCaso HBS-715024-EEconomíaUnique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, a low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and...Desde 8,20 €