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Royal Bhutan Airlines — Drukair
Ron MulhollandCaso IVEY-9B12A030-EDirección estratégica, MarketingThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Desde 8,20 €
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCaso IVEY-9B17M062-EDirección estratégica, Iniciativa emprendedoraIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Desde 8,20 €
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Bhutan: Governing for Happiness
Reinert, Sophus A.; Humphrey, Thomas; Safran, BenjaminCaso HBS-715024-EEconomíaUnique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, a low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and...Desde 8,20 €