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Applied Research Technologies, Inc.: Global Innovation's Challenges, Teaching Note
Bartlett, Christopher A.; Beckham, HeatherNota del Instructor HBS-4169-ETeaching Note to 4168Desde 0,00 €
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Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A.Caso HBS-914417-EDirección estratégicaUnilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable Living Program (USLP), a set of bold environmental and social objectives that he has integrated into the heart of the company's global strategy. In contrast to most corporate social res...Desde 8,20 €