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Snapdeal: A Nightmare or a Benefit in Reverse Logistics
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCaso IVEY-9B16E039-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchant for future purchases. However, by the end of 2015, the estimated worth of products returned under the Indian e-commerce platform was $800 million to $1 billion. The rate of returns of online prod...Desde 8,20 €
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCaso IVEY-9B16ES039Dirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantDesde 8,20 €