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Flatpebble.com: Online Services Marketplace
Atul Arun PathakCaso IVEY-9B15M073-EDirección estratégica, Iniciativa emprendedoraFlatpebble is an innovative start-up e-business that acts as an online marketplace where customers can connect with professional wedding photographers. Flatpebble has reached a stage wherein it already has a good revenue stream and a recognized brand name across India. It is poised for rapid expansion, and the management team must evaluate the various strategic alternatives available. The Flatpebble team must design a comprehensive, consistent an...Desde 8,20 €
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Salt n Soap: Online Retailing of Food and Groceries
Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai; Atanu GhoshCaso IVEY-9B20M152-EDirección estratégica, Iniciativa emprendedoraIn January 2020, the founder and chief executive officer (CEO) of Salt n Soap, an online retailer of food and groceries in Kolkata, India, was reviewing the company’s strategy and business model. Salt n Soap had been in operation for six years, and now ofDesde 8,20 €
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YourStory: Strategically Communicating Entrepreneurial Journeys
Atul Arun Pathak; Sunil Kumar SarangiCaso IVEY-9B17M143-EDirección estratégica, Iniciativa emprendedoraIn July 2015, the founder of YourStory Media Private Limited (YourStory) needed to make key strategic decisions to scale up her business. YourStory was a top-ranked online media platform that focused on developing the entrepreneurial ecosystem in India by publishing news stories about entrepreneurs and start-ups and by organizing entrepreneurial conferences and events. Since its inception in 2008, the company had grown slowly and steadily using i...Desde 8,20 €
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Udaipur Times: Strategy of a Hyperlocal News Website
Atul Arun Pathak; ShabbirHusain R.V.Caso IVEY-9B17M125-EDirección estratégica, Iniciativa emprendedoraIn August 2016, the director of UdaipurTimes.com, a hyperlocal news website, and his partner were faced with a problem. Their start-up venture had thus far grown without any explicit strategy. Despite a steady readership of nearly 200,000, achieving further revenue growth and sustained profitability were ongoing issues. UdaipurTimes.com needed to come up with a comprehensive strategy by evaluating various alternatives (such as creating a mobile a...Desde 8,20 €
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCaso IVEY-9B16A033-EDirección estratégica, Iniciativa emprendedora, MarketingIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Desde 8,20 €
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BharatAgri: Strategy of an Indian Agritech Startup
Aashish Argade; Atul Arun PathakCaso IVEY-9B20M151-EDirección estratégica, Iniciativa emprendedoraIn June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to InDesde 8,20 €
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CampusHash: Evolving Business Model of an Entrepreneurial Venture
Atul Arun Pathak; Saroj Kumar Pani; Anish AgarwalCaso IVEY-9B19M098-EDirección estratégica, Iniciativa emprendedoraIn January 2016, the three partners of CampusHash Technologies LLP (CampusHash), an Indian start-up focused on conducting software training programs, had to make some pressing strategic decisions. CampusHash’s revenues had not grown as expected and the paDesde 8,20 €
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Rajwant Engineering: Survival or Ethical Values
Atul Arun Pathak; Kshamta SharmaCaso IVEY-9B16C029-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn October 2014, the owner of Rajwant Engineering Pvt. Ltd., a small-scale manufacturing business in Jamshedpur, India, needed to make some key strategic decisions. The immediate challenge was that the company had recently been asked for a bribe by the procurement manager of its most important client. The business owner was a highly ethical entrepreneur, so he was tempted to discontinue his relationship with the client on ethical grounds. However...Desde 8,20 €
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What's Next After an MBA
Atul Arun Pathak; Manish GoyalCaso IVEY-9B17M034-EDirección estratégicaIn August 2016, Manish Goyal, a student in his second year of the two-year MBA program at XLRI Jamshedpur, India, had to make career-related choices about which industry, company, function, and role to pursue after his MBA. He had limited previous work experience to rely on, but rather than choosing the first job that came his way or trying to join one of the more popular firms among MBA students, Goyal sought a job that best aligned with his own...Desde 8,20 €
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Wadeshwar Restaurants: Strategies for Growth
Atul Arun PathakCaso IVEY-9B14M146-EDirección estratégica, Iniciativa emprendedoraIn 2014, the owner of a family business that includes two fast-food restaurants, a highway restaurant and a catering services operation located in Pune, India, is confident that his business is at the cusp of taking off on a path that will make it significantly larger in scale. He is evaluating three alternatives: setting up a chain of small restaurants with a central kitchen facility, creating a couple of large restaurants similar to those that ...Desde 8,20 €