Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Ideas Kitchen’s Expansion Fix
Jayanthi Ranjan; Sandeep PuriCaso IVEY-9B14M132-EDirección estratégica, Iniciativa emprendedoraIdeas Kitchen is a medium-sized kitchen maker that specializes in customizing the modular kitchen. As a result, it has built a loyal customer base. Business has been relatively good for Ideas Kitchen, and the company has been doing well financially. It has been capitalizing on the burgeoning growth of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and almost all of them have been expand...Desde 8,20 €
-
Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCaso IVEY-9B16M126-EDirección estratégicaThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Desde 8,20 €
-
BlazeClan Technologies: Cloud Computing Adoption in India
Easwar Krishna Iyer; Jayanthi RanjanCaso IVEY-9B14E025-EDirección estratégica, Tecnologías de la informaciónWithin a few years of its establishment in 2010 by four young engineers in Pune, India, BlazeClan Technologies had prospered as a cloud solutions delivery company by providing true value to its customers in India and around the world. By 2014, though, the company was facing a long and slow sales cycle in the Indian market where businesses were hesitant to give up in-house data control to the cloud. Though the company invested a lot of marketing d...Desde 8,20 €
-
Airtel Money: Can the African Success Be Replicated in India
Jayanthi Ranjan; Parijat UpadhyayCaso IVEY-9B14E027-EDirección estratégica, Tecnologías de la informaciónAirtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.Desde 8,20 €