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Trimster: How Payment Modes Cause Order Returns
Jaya Priyadarshini; Rajesh Kumar Singh; Ritu SrivastavaCaso IVEY-W36183-EDirección estratégica, Iniciativa emprendedoraTrimster was a premium men’s personal care e-commerce start-up founded in 2015. In India, where trust deficit was a primary reason for the failure of new brands, most customers preferred cash on delivery (COD) modes of payment. Companies, however, preferred prepaid orders not only because they guaranteed the customer’s intent to purchase but also because COD orders were much more likely to result in returns that would take a heavy toll on Trimste...Desde 8,20 €
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCaso IVEY-9B20A064-EDirección estratégica, Iniciativa emprendedora, MarketingOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competDesde 8,20 €
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCaso IVEY-9B18A010-EIniciativa emprendedora, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Desde 8,20 €
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCaso IVEY-9B18A003-EIniciativa emprendedora, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Desde 8,20 €
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry
Pawan Kumar; Ritu Srivastava; Anshul JainCaso IVEY-W25877-EDirección estratégica, MarketingIn August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenge...Desde 8,20 €