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Addons: Targeting Impulse
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCaso IVEY-9B14A069-EDirección estratégica, Iniciativa emprendedora, MarketingAddons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and direct...Desde 8,20 €
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Mother Dairy: Creating a National Footprint
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCaso IVEY-9B14A020-EDirección estratégica, MarketingMother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the co...Desde 8,20 €
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCaso IVEY-9B18A009-EIniciativa emprendedora, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Desde 8,20 €
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Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCaso IVEY-9B19A054-EDirección estratégica, MarketingSaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteDesde 8,20 €
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LaundryWala: Scaling up an On-Demand Laundry Start-Up
Neena Sondhi; Chhavi MehtaCaso IVEY-9B18A064-EIniciativa emprendedora, MarketingLaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic deciDesde 8,20 €
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Safe Water Network in India
Neena Sondhi; Sajjan Raj SinghviCaso IVEY-9B13A047-EDirección estratégica, Iniciativa emprendedora, MarketingSafe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was su...Desde 8,20 €
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Cookie Man: Exploring New Frontiers
Neena Sondhi; Afsha DokadiaCaso IVEY-9B15A043-EDirección estratégica, Iniciativa emprendedora, MarketingCookie Man, an Australian bakery chain, ventured into India in 2000 with the unique promise of providing “freshly baked premium cookies” on the spot. Opening with a manufacturing unit and its first outlet in Chennai, Tamil Nadu, it bought raw materials and most of its packaging locally and used a local refrigerated trucking firm to distribute its goods. By 2015, it was operating 70 company-owned and franchised stores in newly designed malls and h...Desde 8,20 €
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Rockland Hospitals: Innovating Health Care in India (A)
Neena SondhiCaso IVEY-9B15A033-EDirección estratégica, Iniciativa emprendedora, MarketingRockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Sh...Desde 8,20 €
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NourishCo. Beverages Ltd.: Making New Inroads
Neena SondhiCaso IVEY-9B17A062-EIniciativa emprendedora, MarketingNourishCo Beverages Ltd. (NourishCo) was founded as a fifty–fifty joint venture between one of the world’s best-known companies, PepsiCo India Holdings, and one of India’s most respected and trusted brands, Tata Global Beverages. The long-term corporate vision of NourishCo was to focus on the health and wellness needs of India. In May 2016, after a considerable amount of investment in product, packaging, manufacturing, and innovation, NourishCo h...Desde 8,20 €
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Rockland Hospitals: Innovating Health Care in India (B)
Neena SondhiCaso IVEY-9B15A034-EDirección estratégica, Iniciativa emprendedora, MarketingRockland Hospital, a family-owned entrepreneurial health care group, had conceptualized an integrated health care network that could connect patients, clinics, diagnostic centres, secondary-care hospitals and three existing Rockland specialty hospitals through an information technology interface. Implementation and control of the strategy had to be seamless. When profitability and growth came with the necessary conditions of coordination, transpa...Desde 5,74 €