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A Bomb in Your Pocket Crisis Leadership at Nokia India (B)
Charles Dhanaraj; Monidipa Mukherjee; Hima BinduCaso IVEY-9B10M065-EDirección estratégicaThis case is a supplement to A Bomb in Your Pocket? Crisis Leadership at Nokia India (A).Desde 5,74 €
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A Bomb in Your Pocket Crisis Leadership at Nokia India (A)
Charles Dhanaraj; Monidipa Mukherjee; Hima BinduCaso IVEY-9B10M064-EDirección estratégicaThis case addresses the theme of crisis leadership in a multinational enterprise in order to help students internalize the critical challenges of a multinational company in an emerging market. In August 2007, a routine product feedback and defect analysis process identified a defective batch of batteries supplied by a Japanese vendor. India happened to be the recipient of the largest proportion of the defective batch. Nokia’s corporate communicat...Desde 8,20 €