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Infibeam Internet Retailing
Piyush Kumar Sinha; Barbara L. Marcolin; Varsha Verma; Nupur GuptaCaso IVEY-9B12M094-EDirección estratégica, Iniciativa emprendedoraThis case focuses on Infibeam, a small, new e-commerce company in India, as an illustration of innovative B2B contractual agreements that enabled it to acquire a significant customer base at a very low cost. However, it must now develop innovative strategies for marketing communication, customer value proposition and a new IT e-commerce rural platform in order to achieve its required growth estimates and raise capital for a new project in coopera...Desde 8,20 €
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EnterAll InfoSec Solutions: Growing an Ethical Hacking Business
Varsha Verma; Atul Arun Pathak; Dharma Raju Bathini; Arun PereiraCaso IVEY-9B14M152-EDirección estratégica, Iniciativa emprendedoraAn ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business model that would address the information security needs of corporate clients, public sector undertakings (PSUs) and government institutions. Ethical hacking was a specialized and relatively nascent field, and the entrepreneur f...Desde 8,20 €