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National Dairy: Defending Market Leadership
Subrat Sarangi; Debasis PradhanCaso IVEY-9B15A001-EDirección estratégica, Iniciativa emprendedora, MarketingThe head of marketing and sales at National Dairy, a quasi-government co-operative enterprise in the Indian state of Odisha, is hounded by the threat from private milk marketing firms that are attempting to overtake the monopoly position enjoyed by National Dairy for close to three decades. The title company’s field salesforce provides intelligence reports from the market, indicating that National Dairy’s authorized retailers and bulk customers (...Desde 8,20 €
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MICA Dining Hall: Debottlenecking Operations
Subrat Sarangi; Sudiksha PatilCaso IVEY-9B19D001-EDirección estratégica, Servicios y operacionesIn July 2018, MICA, Ahmedabad, one of the leading management institutions in India, was experiencing bottlenecks in its dining hall that were delaying regular operations during peak lunch hours. The lunch break was for about 75 minutes between classes. The dining hall catered to 480 people at any given time—not only students but also faculty members and other MICA staff. After eating lunch at the dining hall, many students had to rush to post-lun...Desde 8,20 €
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Green ChillyZ: Redefining Market Boundaries
Subrat SarangiCaso IVEY-9B17A026-EDirección estratégica, Iniciativa emprendedora, MarketingIn 1999, three brothers opened a small fast food outlet in a small city in Eastern India. The geodemographics of the city changed markedly over the next few years, providing the brothers with an opportunity to redefine their business and grow. By focusing on who their customers were and what they needed, the brothers created a new market in the city's fast food sector, avoiding the entrenched competition in the existing market. The brothers’ vent...Desde 8,20 €
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National Pharmaceuticals: The Art of Employee Retention
Ashok Priyadarshi; Subrat Sarangi; Gloryson ChalilCaso IVEY-9B20C001-EDirección estratégica, Liderazgo y Dirección de personasThe chief human resources (HR) officer at National Pharmaceuticals (National), established in 1937 in Bihar, India, had been with the organization since 2007. The organization had been facing high employee attrition rates since 2013. Although the organization had reduced its employee attrition rate from 44 per cent in financial year (FY) 2014–15 to 25 per cent in FY 2017–18, the organization was yet to reach the industry benchmark rate of 12–13 p...Desde 8,20 €