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Kaffeine: The Nepalese Café Opportunity
Kevin Xo; Zach Hamel; Eric MorseCaso IVEY-9B17M084-EDirección estratégica, Iniciativa emprendedoraIn early 2013, three young Nepalese entrepreneurs were deciding whether to launch Kaffeine, the first of a large chain of coffee shops, in Kathmandu, the capital city of Nepal. As experienced entrepreneurs, the partners were interested in a recently vacated location near Durbar Marg, a major street and shopping destination in Kathmandu that represented a unique opportunity to build a highly successful coffee chain. Coupled with the increasing tre...Desde 8,20 €